champion Timeline 

  • 1910

    The Champion name has been used by SAI since very early on in its existence, originally for just athletic and abdominal supports intended for over-the-counter sale. Later an assortment of lightweight elastic limb supports for milder medical conditions was added to the product mix.

  • 1940's

    Champion was a pioneer in product specific retail packaging directed toward the end-user. Shown here is an early example of a point-of-purchase floor display.

  • 1970's

    In the 1970s Champion made strides by placing increased emphasis on new product development and refinement. Carton graphics were regularly updated and improved, and point-of-purchase vehicles included everything from simple counter assortments to extensive wall unit displays.

  • 1980's

    The use of neoprene and other newly developed materials – along with packaging that educated the consumer – helped identify Champion products as more than simple “drug store supports.”

  • 2000's

    In the new millenium, Champion was able to perfect its product line by offering perforated neoprene materials. Champion stepped out of its traditional look and modernized the brand with a new design look.

  • Today

    Champion is one of SAI’s most dynamic brands, built on the best mix of over-the-counter supports and braces targeted to the needs of the everyday active consumer: younger and fitness-focused with a self-care orientation.